WE’VE been having great fun here in the marketing department, getting everything ready for our VIP Denim and Diamonds fashion show next week.

Thursday 10th September
I sourced a fantastic cocktail recipe for our guests, a Diamond Champagne cocktail that contains a sugar cube and Angustora Bitters in the bottom of the flute, which should create a bit of sparkle. Eight hundred of those will certainly keep our catering staff busy for the evening!
We’ve even had hundreds of Denim and Diamonds souvenir swizzle sticks printed, so each customer has a little something to remind them of the evening.
The Denim and Diamonds theme aims to show how grit can meet glamour, as workaday denim is married to high-class crystal adornment. It’s the latest look, and absolutely anyone can pull it off. Even the gents (you should see my sparkly cuff links!)
We also had a nice idea to give away a real diamond on the night, so one lucky person is going to walk away with a chunk of ‘ice’, courtesy of the generous folk at Goldsmith’s the jewellers.
And today, while we were walking around The Great Hall working out where to put beauty stands and cocktail tables, we’ve had some great ideas on how to dress the space with denim. You’ll have to come along to see how we do this – but along with the Diamond dancers we’ve organised, nobody should be in any doubt as to the theme of the show!
This is one of the highlights of the calendar at The Trafford Centre, and the staff here tend to get very excited at the prospect of hundreds of glamorous people descending to watch a breath-taking show. I’ll be sitting near the front with the lovely fashion writers from the local media – look for the fella in denim and diamonds!
The brilliant Chelsea Norris from Key 103 will be hosting the Main Stage, and she’ll be introducing collections from stores like Vivienne Westwood, DKNY and Calvin Klein. We’ve also booked the Red Hot Strings for a bit of entertainment, because they were so good at our 10th Birthday party last year.
If you fancy coming, we still have a few tickets left – just click here for details. Just be quick, as uptake this year has been phenomenal.
If you can’t make it (and why on earth not?) we’ll be revealing how everything went on our YouTube channel after the show.